Am I the only one who doesn't understand these crazes? "OOOOOOOH Look It's got pink and purple s#!t! I gotta buy it!" 

I think these corporate giants set in meetings and discuss: "What is the dumbest thing we can do that will appeal to the internet?" 

Apparently, the baristas aren't crazy about it either.

19 Year old Braden Burson filmed himself ranting about the 'stress' brought on by the release of the (now wildly popular) drink. 

I'm actually surprised this kid didn't get fired.